AI Acceptance in E-commerce: An Emperical Study
- Titel
- AI Acceptance in E-commerce: An Emperical Study
- Autor/in
- Datierung
- 13.06.2025
- Beschreibung
- This empirical study analyses the acceptance of artificial intelligence (AI) in e-commerce
from the perspective of Swiss consumers. Based on established models such as the Technology
Acceptance Model (TAM), extended by hedonic factors and perceived risks, key
influencing factors such as perceived usefulness, ease of use, playful benefit, perceived risk
and social influence were identified. A hierarchical regression analysis was used to analyse
the relationships between these variables and user attitude and actual use. The results show
that the playful benefit and social influence in particular are decisive for acceptance, while
the perceived risk has a negative influence. In addition, acceptance varies significantly with
demographic characteristics such as age, gender and education.
Abstract deutsch fehlt
- This empirical study analyses the acceptance of artificial intelligence (AI) in e-commerce
- Urheberrechtshinweis
- Kratz Jaysen, Hochschule Luzern - Departement Technik & Architektur
HSLU
- Departement
- Studiengang
- Art der Arbeit
- Betreuer/Betreuerin
Werk
- Titel
- AI Acceptance in E-commerce: An Emperical Study
- Beschreibung
- This empirical study analyses the acceptance of artificial intelligence (AI) in e-commerce
from the perspective of Swiss consumers. Based on established models such as the Technology
Acceptance Model (TAM), extended by hedonic factors and perceived risks, key
influencing factors such as perceived usefulness, ease of use, playful benefit, perceived risk
and social influence were identified. A hierarchical regression analysis was used to analyse
the relationships between these variables and user attitude and actual use. The results show
that the playful benefit and social influence in particular are decisive for acceptance, while
the perceived risk has a negative influence. In addition, acceptance varies significantly with
demographic characteristics such as age, gender and education.
Abstract deutsch fehlt
- This empirical study analyses the acceptance of artificial intelligence (AI) in e-commerce
- Autor/in
- Datierung
- 13.06.2025
- Format
- 45 Seiten
- Ort
- Sprache
Rechte
- Urheberrecht
- Kratz Jaysen, Hochschule Luzern - Departement Technik & Architektur
- Hinweis zu Rechtsgrundlagen
- Lizenzierung
- Klassifikation