{
  "@context": {
    "@base": "https://portfoliodb.hslu.ch/",
    "madek": "https://portfoliodb.hslu.ch/ns#",
    "madek_system": "https://portfoliodb.hslu.ch/vocabulary/madek_system:",
    "Keyword": "https://portfoliodb.hslu.ch/vocabulary/keyword/",
    "Role": "https://portfoliodb.hslu.ch/roles/",
    "rdf": "http://www.w3.org/1999/02/22-rdf-syntax-ns#",
    "rdfs": "http://www.w3.org/2000/01/rdf-schema#",
    "owl": "http://www.w3.org/2002/07/owl#",
    "madek_core": "https://portfoliodb.hslu.ch/vocabulary/madek_core:",
    "madek_institution": "https://portfoliodb.hslu.ch/vocabulary/institution:",
    "madek_creative_work": "https://portfoliodb.hslu.ch/vocabulary/creative_work:",
    "madek_rights": "https://portfoliodb.hslu.ch/vocabulary/rights:"
  },
  "@graph": [
    {
      "@id": "https://portfoliodb.hslu.ch/entries/09578692-bf25-4020-b747-7aac48b7531d",
      "@type": "madek:MediaEntry",
      "madek_creative_work:hyperlinks": {
        "@value": "http://www.designmanager.ch\r\n",
        "@type": "madek:Text"
      },
      "madek_creative_work:language": {
        "@id": "https://portfoliodb.hslu.ch/vocabulary/keyword/2bd23080-e644-4bf1-b7b9-9955aec31869"
      },
      "madek_rights:lizenzierung": {
        "@id": "https://portfoliodb.hslu.ch/vocabulary/keyword/f9e075c7-4438-40ae-a720-38ee90913d26"
      },
      "madek_rights:classification": {
        "@id": "https://portfoliodb.hslu.ch/vocabulary/keyword/1cc7a5b5-85bd-405f-9fc4-af99c6f880fd"
      },
      "madek_rights:web_statement": {
        "@id": "https://portfoliodb.hslu.ch/vocabulary/keyword/b6725459-379b-4b85-b8cf-273fbbeb9265"
      },
      "madek_core:authors": {
        "@id": "https://portfoliodb.hslu.ch/people/8c985358-5749-441c-ad4f-28f931622a5c"
      },
      "madek_core:portrayed_object_date": {
        "@value": "22.07.2010",
        "@type": "madek:TextDate"
      },
      "madek_institution:project_type": {
        "@id": "https://portfoliodb.hslu.ch/vocabulary/keyword/a2ef2e97-1d72-4123-9b84-e3079b2ebeb2"
      },
      "madek_core:description": {
        "@value": "Die Arbeit untersucht die Design Manager-Fähigkeiten und -Kompetenzen im Kontext der Unterstützung einer neu gegründeten Dienstleistungsfirma beim Aufbau ihrer Marke zu einer kohärenten Erlebniserfüllung in jedem Touchpoint. Die Abhandlung belegt die Bedeutung des Markenaufbaus für die neu gegründete Dienstleistungsfirma, um eine kohärente Erfüllung des Kundenerlebnisses in jedem Touchpoint zu erreichen. Es werden Design Manager-Instrumente und -Prozesse definiert, die auf eine reale Fallstudie angewendet werden, um ein kohärentes Markenerlebnis für eine Dienstleistungsneugründung zu garantieren.",
        "@type": "madek:Text"
      },
      "madek_core:copyright_notice": {
        "@value": "Bürgin Sophie, Hochschule Luzern – Departement Design & Kunst",
        "@type": "madek:Text"
      },
      "madek_institution:field_of_department": {
        "@id": "https://portfoliodb.hslu.ch/vocabulary/keyword/d05dc23f-551e-4c10-8b92-1499d7edb031"
      },
      "madek_institution:field_of_study": {
        "@id": "https://portfoliodb.hslu.ch/vocabulary/keyword/4afee530-db2d-4ac1-bb59-c13c406db01f"
      },
      "madek_core:title": {
        "@value": "Applied Design Thinking",
        "@type": "madek:Text"
      }
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_creative_work:hyperlinks",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Weiterführende Links"
        },
        {
          "@language": "en",
          "@value": "Related links"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": "Nach dem ersten Link ist \"Enter\" zu drücken, um auf der nächsten Zeile einen weiteren Link einzufügen."
        },
        {
          "@language": "en",
          "@value": "After inserting the first link, you have to put \"enter\" before you can insert the next one. "
        }
      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_creative_work:language",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Sprache"
        },
        {
          "@language": "en",
          "@value": "Language"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": null
        },
        {
          "@language": "en",
          "@value": null
        }
      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_rights:lizenzierung",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Lizenzierung"
        },
        {
          "@language": "en",
          "@value": "Licence"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": "Wird bei einer Veröffentlichung durch die HSLU bestätigt. Verwendung der Arbeit: Namensnennung – Nicht-kommerziell – Keine Bearbeitung"
        },
        {
          "@language": "en",
          "@value": "If publication on website only. Confirmation by HSLU. CC-BY-NC-ND."
        }
      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_rights:classification",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Klassifikation"
        },
        {
          "@language": "en",
          "@value": "Classification"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": null
        },
        {
          "@language": "en",
          "@value": null
        }
      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_rights:web_statement",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Hinweis zu Rechtsgrundlagen"
        },
        {
          "@language": "en",
          "@value": "Notes on legal basis"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": "Im Merkblatt unter Hilfe finden Sie den Link zur Studienordnung der HSLU."
        },
        {
          "@language": "en",
          "@value": "See Academic Ordinance Governing."
        }
      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_core:authors",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Autor/in"
        },
        {
          "@language": "en",
          "@value": "Author"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": null
        },
        {
          "@language": "en",
          "@value": null
        }
      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_core:portrayed_object_date",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Datierung"
        },
        {
          "@language": "en",
          "@value": "Date"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": null
        },
        {
          "@language": "en",
          "@value": null
        }
      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_institution:project_type",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Art der Arbeit"
        },
        {
          "@language": "en",
          "@value": "Type of assignment"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": null
        },
        {
          "@language": "en",
          "@value": null
        }
      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_core:description",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Beschreibung"
        },
        {
          "@language": "en",
          "@value": "Description"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": null
        },
        {
          "@language": "en",
          "@value": null
        }
      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_core:copyright_notice",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Urheberrechtshinweis"
        },
        {
          "@language": "en",
          "@value": "Copyright Notice"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": null
        },
        {
          "@language": "en",
          "@value": null
        }
      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_institution:field_of_department",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Departement"
        },
        {
          "@language": "en",
          "@value": "School"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": null
        },
        {
          "@language": "en",
          "@value": null
        }
      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_institution:field_of_study",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Studiengang/Studienrichtung"
        },
        {
          "@language": "en",
          "@value": "Programme/Specialisation"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": null
        },
        {
          "@language": "en",
          "@value": null
        }
      ]
    },
    {
      "@type": "madek:MetaKey",
      "@id": "madek_core:title",
      "rdfs:label": [
        {
          "@language": "de",
          "@value": "Titel"
        },
        {
          "@language": "en",
          "@value": "Title"
        }
      ],
      "rdfs:comment": [
        {
          "@language": "de",
          "@value": null
        },
        {
          "@language": "en",
          "@value": null
        }
      ]
    },
    {
      "@id": "https://portfoliodb.hslu.ch/vocabulary/keyword/2bd23080-e644-4bf1-b7b9-9955aec31869",
      "@type": "madek:Keyword",
      "rdfs:label": "Deutsch"
    },
    {
      "@id": "https://portfoliodb.hslu.ch/vocabulary/keyword/f9e075c7-4438-40ae-a720-38ee90913d26",
      "@type": "madek:Keyword",
      "rdfs:label": "Creative Commons Lizenz: CC-BY-NC-ND"
    },
    {
      "@id": "https://portfoliodb.hslu.ch/vocabulary/keyword/1cc7a5b5-85bd-405f-9fc4-af99c6f880fd",
      "@type": "madek:Keyword",
      "rdfs:label": "öffentlich"
    },
    {
      "@id": "https://portfoliodb.hslu.ch/vocabulary/keyword/b6725459-379b-4b85-b8cf-273fbbeb9265",
      "@type": "madek:Keyword",
      "rdfs:label": "Studienordnung für die Ausbildung an der Hochschule Luzern, FH Zentralschweiz"
    },
    {
      "@id": "https://portfoliodb.hslu.ch/vocabulary/keyword/a2ef2e97-1d72-4123-9b84-e3079b2ebeb2",
      "@type": "madek:Keyword",
      "rdfs:label": "Bachelorarbeit"
    },
    {
      "@id": "https://portfoliodb.hslu.ch/vocabulary/keyword/d05dc23f-551e-4c10-8b92-1499d7edb031",
      "@type": "madek:Keyword",
      "rdfs:label": "Design Film Kunst"
    },
    {
      "@id": "https://portfoliodb.hslu.ch/vocabulary/keyword/4afee530-db2d-4ac1-bb59-c13c406db01f",
      "@type": "madek:Keyword",
      "rdfs:label": "Bachelor of Arts in Produktdesign"
    },
    {
      "@type": "madek:Person",
      "@id": "https://portfoliodb.hslu.ch/people/8c985358-5749-441c-ad4f-28f931622a5c",
      "rdfs:label": "Sophie Bürgin"
    },
    {
      "@id": "madek:MetaKey",
      "@type": "rdf:Property"
    },
    {
      "@id": "madek:Role",
      "@type": "rdf:Property"
    }
  ]
}